SUNCLAD™

As a dermatologist, I believe UPF clothing is the primary and best way to protect your skin from skin cancer and signs of aging. And as a founder of a UPF swim and activewear brand (Helioshield), I also know that it can be difficult to find UPF clothing that fits and is fashionable. Sunclad is a brilliant solution to this problem. With Sunclad, you can simply wash and transform your favorite pieces into UPF 30 clothing. This is a game changer, especially for linen and cotton shirts that offer little inherent protection.

What I love about SunClad is that it makes sun protection feel seamless. This is especially important for kids and families. You apply sunscreen [on your kids] in the morning, but you don’t know if it’s being reapplied at school. SunClad helps bridge that gap. It allows kids (and adults) to wear clothing they actually like while still getting an added layer of protection in the areas that are covered. It gives parents a little more peace of mind and makes sun protection feel effortless, which is exactly how it should be.

I highly recommend SunClad to give your fabrics UPF 30+ protection this summer. A lot of cotton clothes have only have an SPF of 8. That means a lot of UV rays still reach your skin. If you’re not wearing fabric that has UPF protection in it. That means your skin under your clothes is getting UV exposure that leads to skin damange and potential sunburns and more skin cancer.